Serge Cinelli has a history of developing and implementing digital health solutions including integrated payment, referrals, insurance claims, billing and EMR platforms. During his time with OntarioMD he supported the creation and implementation of the Ontario EMR validation process, the regulatory framework for all current EMR platforms in Ontario. As an executive at a chain of diagnostic imaging centres, Serge managed and maintained custom developed EMR, electronic physician referrals and reports, and billing software for practitioners. Serge was responsible for IT planning, implementation and support through the network of twenty multidisciplinary clinics that included over 100 health care providers specializing in family medicine.